The Government of India circulated proposed E-commerce amendments to Consumer Protection (E-Commerce) Rules, 2020 (“E-Com Rules”) which were notified in June last year. The public comments on the proposal have been sought by 6th July, though in a virtual meeting held on 3rd July, 2021, various e-commerce players have sought extension of this time limit at least till the end of July, 2021 so that comments/inputs may be sent after deeper deliberation. Each of the proposals suggested in the draft E-commerce amendment rules have far reaching implications on various aspects including how related parties, associated enterprises are regulated and banned from offering the products on the e-commerce entities’ website, the ban on flash sales or the ‘fall-back liability’ clause sought to be imposed on the e-commerce entity. Further some of the proposals seem to regulate areas which are regulated by other regulations such as FDI Policy, Competition Act, Data Protection Regulatio...